(1) Purpose

Prepare the culture for

content management practices and 

Content Management Systems (CMS) as 

 productivity tool.


 

(2) Strategy and

Strategic Scope

(3) Policies and Standards of Behaviour

A mission needs to be translated into everyday actions.  Policies and standards should be created and monitored that test delivery.

These might include monitoring the speed with which telephone calls are answered in the sales call centre, the number of complaints received from customers, or the extent of positive customer feedback via questionnaires.

(4) Values and Culture

Customer first

Recognise and reward excellence

Team Work